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MobiQuest?s M?Loyal Platform Bags Award for Innovation

(November 16, 2014) Noida, India, November 16, 2014 –(PR.com)– MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by the MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. […]

MobiQuest’s M’Loyal Platform Bags Award for Innovation in Business Intelligence

Noida, India, November 16, 2014 –(PR.com)– MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by the MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell […]

Mobile enables Consumer behavior tracking

Mobile phone density in India is increasing at a tremendous pace. Out of a total population of 121 Cr, mobile phone access is with 79 Cr people. An interactive device in the hands of every consumer can help create the much needed one-one communication channel. Brands have always wanted to know their consumer. Traditional media […]

Retailers deploy Mobile Loyalty to track customer behavior

Indian retail industry is going through a sea change. There are new brands coming in, existing brands increasing number of outlets and ever changing consumer is adding to the excitement. With all the visible growth, retention of existing customer is a key challenge for retail companies. Customer loyalty has been used by many international brands […]

Mobile Loyalty Program – The Secret Weapon

There is no denying the fact that a lot of advertising and brand promotion related expenditure goes into acquiring first-time customers. Marketing professionals should instead direct a large part of their time/effort towards building on the existing customers and getting repeat business out of them. The loss of a customer to competition severely impacts the […]

Loyalty Programs – Creating a Value Proposition for your Business

A comprehensive customer relationship strategy calls for implementation of an effective loyalty program to acquire, retain and engage your customers in a consistent manner. Today, a loyalty program needs to be tier-based and must focus on lifestyle and purchase pattern of a consumer. Identifying and serving potential high value customers will help increase consumer advocacy. Retailers must […]