Swarnamahal launches ‘Golden Moments’ loyalty program in partnership with Mobiquest

Source Credit (ft.lk) – Swarnamahal CEO Dinesh Fernando, Ben Holdings Chairman Alex Lovell, Ben Holdings Operations Director Paul Kelly, Mobiquest Founder/COO Sabina Kamal, Ben Holdings Chief Strategy Officer Maheshi Anandasiri and Mobiquest National Head CRM Deepika Lakshmi Swarnamahal Jewellers, a Ben Holdings Company, has launched ‘Golden Moments’,one of the first loyalty programslaunched by a Sri Lankan jeweller in partnership with Mobiquest, a leading Mobile Loyalty and Analytics platform company that has provided mobile based loyalty solutions to over 200+ global brands. Golden Moments was launched ceremonially by Ben Holdings Chairman Alex Lovell, Swarnamahal Jewellers Group Director and CEO G.T. Jeyaseelan, Dinesh Fernando along with Mobiquest Founder and COO Sabina Kamal. The first Loyalty customers being registered at the Swarnamahal main branch in Colombo 4. Customers are now welcome to register to the Golden Moments program online via purchase at their store or simply by downloading the loyalty app via their Android or Apple devices. Customer registration is also open at all Swarnamahal outlets island wide.The move from Swarnamahal is part of a holistic brand rejuvenation that is unfolding in the coming months. Ben Holdings Chairman Alex Lovell said: “Swarnamahal is a brand with a strong legacy that has established trust generation after generation. We have been delivering Golden Moments to our customers across 80 years of business. Today customers are looking for an even larger experience with us and with that in mind we have transformed this special moment of purchasing a piece jewellery into a rewarding experience that links us to them across every Golden Moment of their life.”Customers would not only earn Moments with each purchase but...

Do not Pay for your own Customers – Keep them yours

It is now becoming a norm to pay for leads, customers and referrals from partners, affiliates or aggregators. A customer is referred to our store or online portal by an affiliate and we pay for that lead. It sounds good the first time, but now the same customer comes the second time either through the same source or a new one and we pay for him again and over and over again. Looks like this customer likes our brand, our service and our product, he specifically goes on to a third party ecosystem to come to us and we continue to pay for this loyal customer. Is it not funny that an aggregator or affiliate values our customer more than we do. They capture him, engage with him, offer him goodies (part of it coming from us) and lure him to come back to them and get directed to us. Gone are the days when we would advertise hard to get the customer to know us, its time to change, its time for us to know the customer and not vice versa. Customer has done his bit by visiting us, shopping with us, giving his details maybe also filled a positive feedback, we need to do our bit to own and value our customer. Data, as they say is oxygen or oil of new economy, well how much of it do we have and how much time are we spending to collect it / enhance and above all USE IT. Technology seems to be everywhere and every Indian seems to be a techie, but hardly do we see any...

Don’t you wish you could fast track your business?

  It’s right time to put the full power of technology behind One-to-one marketing. One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. To harness the true benefits of one-to-one marketing strategy the key shift in strategy is to start building customer base from across all channels viz. your point of sale, customer inquiries, feedback, missed call, your website, online shoppers of your brand and even tapping into social media channels like fb & twitter. It is important to re-enforce under this strategy that every customer is valuable. Taking this into account we need to build a CRM system that is capable of capturing customer from omni channel and start building on their information by adding attributes like transaction details, demography & social profile in the long run. In traditional method marketers have been focused on distributing their marketing spend budget across online & offline channels as a way of one to all communication. With the advancement of information age this strategy is turning out to be obsolete and age old. Historically even basic personalized marketing has proven that that remembering details about your customers’ likes and dislikes enhances transactions and builds customer loyalty. But now, it’s time to ratchet it up and update the concept once again. The next big thing in our industry is going to be intelligent 1:1 marketing. The intelligent one-to-one marketing believes in use of customer data to cluster, identify their preferences, timing of shop and predict their most probable time to...

M’loyal Drives high ROI for Retail Brands

M’ loyal, the leading player in the mobile loyalty and data analytics space is mining huge data loads for Retail Brands in India. Retail consumer analytics is a key driver of marketing budgets in the US. Instant offers based on real time data capture can uplift sales, while saving on costs of random marketing communication. M’loyal today manages loyalty and Analytics for more than 180 brands, across 65 mn consumers and clocks more than Rs 2000 crore worth of transactions annually. Tagging each customer at the POS (Point of Sale), allows the analytics engine to understand vital behaviour of the customer. Dicing / slicing this rich customer purchase data helps create specific Clusters. Sending out campaigns to this segmented base drives up ROI tremendously. Consumer preferences are changing and brands needs to create stickiness, focus on driving repeat and referral. Customer data is all over the place and touch points are ever increasing. According to Chandra Shekhar, Vice President, CRM, “every brand needs to map the customer life cycle, identify the ideal loyal customer and plan communication to move every customer cluster bit by bit towards the ideal group.” Find more details about the m’loyal platform at www.mloyal.com Or see the product concept at: YouTube movie...