Customer loyalty goes mobile – The m’loyal way

The idea and approach of loyalty is changing fast. Loyalty is no more a plastic card that you use for few weeks and then can’t find it anymore. Loyalty has moved to mobile. Customer mobile number is a unique identifier and helps marketeers plan highly precise campaigns. The concept of mobile loyalty has moved from being an incentive program for the consumer to one to one marketing. The investment on loyalty allows you to capture rich customer data. Meaningful use of this data for customer segmentation and to decide relevant campaigns, creates positive ROI. According to CEO, Vineet Narang, “m’loyal helps minimize pilfering of customer data and maximize ROI for every campaign. We have seen 8-10X ROI as an average for Analytics based campaigns” A careful analysis of data shows that 65 percent of customers register for a brand loyalty program, 18-19 percent redeem points and 2.5 – 4 percent customers respond to campaigns. Campaign response is received within 72 hours and hence the whole exercise and completely measurable. Each analytics based campaign drives incremental sale, moves lazy customers to aggressive buyers and drives up the total sale and ATV of the brand month on month. Find more info on m’loyal at:...

Mobiquest: The Cartographer of Customer Adhesion

In the mobile age with an ever increasing competition & changing consumer preferences, it has become paramount to retain customers, besides making new ones. This gave dawn to a fresh concept – Mobile Loyalty & Data Analytics – to retain them through discounts, bonus and other offerings that are in tune to their preferences and expectations. In the last decade, consumers were introduced with plastic cards, which they could punch to be rewarded with certain points. But since carrying cards has also become antediluvian, seeing the fortune of the smartphone world, reward apps are now in the market. Yet, most of the apps do not offer the best deals leaving the path with a plethora of others to fill in the gaps. Partnered with over 150 brands in eight sectors, Mobiquest introduced M’loyal in 2010 to provide brands with a platform to capture customers and cluster them based their purchase/buying patterns and send out communication that is much more precise and highly relevant to the consumer. Promoting Staunchness Rewards Established in 2008 by Vineet Narang, Mobiquest offers a consummate spectrum of services for mobile based sales and advertising solutions. M’loyal, being the exclusive offering from the company, avails customers with reward points amassed through purchases consumers make. Accumulated points are assembled in the app and once a certain cap is reached, consumers can redeem the points to purchase from the same brand. On the other hand, it facilitates retailers capture consumer across all channels (social, POS, mobile, Web), clusters consumers based on germane parameters (purchase, frequency, location, time, data, product affinity & more) and utilizes M’loyal’s inbuilt Campaign Manager...

MobiQuest’s M’Loyal Platform Bags

November 16, 2014 —  Noida, India, November 16, 2014 –(PR.com)– MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by the MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell Awards is the only and the largest innovation awards for Time (Telecom, Internet, Media & Edutainment). M’loyal is the leading most comprehensive self-serve Mobile Loyalty Platform deployed across India, Malaysia, Dubai & Singapore by over 120 brands and engaging 40 mn+ consumers on the m’loyal network. M’loyal focuses on creating a strong value proposition for modern retail to capture consumers across all brand touch points, cluster them based on purchase, frequency & product category usage. Once rightly clustered, the platform allows you to send out digital campaigns to specific clusters and track ROI in real time at your POS. M’loyal links directly to the POS of retailers and mines data right at the source to track purchase and repeat by mining data in real time and churning out analytics & insights for one-one consumer marketing. According to Sabina Kamal, COO, MobiQuest, “The platform has evolved and now caters to all aspects of retail consumer engagement, our analytics engine today allows you to dice / slice customers based on demographics, purchase patterns, buying behavior, location, data / time analysis, product category / SKU level & frequency trends. We are continuously innovating to make m’loyal, a defacto standard for Retail Loyalty, Mobile Communication and Retail Analytics.” MobiQuest has created one of its...