MobiQuest’s M’Loyal Platform Bags Award

(November 16, 2014) Noida, India, November 16, 2014 –(PR.com)– MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by the MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell Awards is the only and the largest innovation awards for Time (Telecom, Internet, Media & Edutainment). M’loyal is the leading most comprehensive self-serve Mobile Loyalty Platform deployed across India, Malaysia, Dubai & Singapore by over 120 brands and engaging 40 mn+ consumers on the m’loyal network. M’loyal focuses on creating a strong value proposition for modern retail to capture consumers across all brand touch points, cluster them based on purchase, frequency & product category usage. Once rightly clustered, the platform allows you to send out digital campaigns to specific clusters and track ROI in real time at your POS. M’loyal links directly to the POS of retailers and mines data right at the source to track purchase and repeat by mining data in real time and churning out analytics & insights for one-one consumer marketing. According to Sabina Kamal, COO, MobiQuest, “The platform has evolved and now caters to all aspects of retail consumer engagement, our analytics engine today allows you to dice / slice customers based on demographics, purchase patterns, buying behavior, location, data / time analysis, product category / SKU level & frequency trends. We are continuously innovating to make m’loyal, a defacto standard for Retail Loyalty, Mobile Communication and Retail Analytics.” MobiQuest has created one of its kind...

MobiQuest?s M?Loyal Platform Bags Award for Innovation

(November 16, 2014) Noida, India, November 16, 2014 –(PR.com)– MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by the MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell Awards is the only and the largest innovation awards for Time (Telecom, Internet, Media & Edutainment). M’loyal is the leading most comprehensive self-serve Mobile Loyalty Platform deployed across India, Malaysia, Dubai & Singapore by over 120 brands and engaging 40 mn+ consumers on the m’loyal network. M’loyal focuses on creating a strong value proposition for modern retail to capture consumers across all brand touch points, cluster them based on purchase, frequency & product category usage. Once rightly clustered, the platform allows you to send out digital campaigns to specific clusters and track ROI in real time at your POS. M’loyal links directly to the POS of retailers and mines data right at the source to track purchase and repeat by mining data in real time and churning out analytics & insights for one-one consumer marketing. According to Sabina Kamal, COO, MobiQuest, “The platform has evolved and now caters to all aspects of retail consumer engagement, our analytics engine today allows you to dice / slice customers based on demographics, purchase patterns, buying behavior, location, data / time analysis, product category / SKU level & frequency trends. We are continuously innovating to make m’loyal, a defacto standard for Retail Loyalty, Mobile Communication and Retail Analytics.” MobiQuest has created one of its kind...

MobiQuest’s M’Loyal Platform Bags Award for Innovation in Business Intelligence

Noida, India, November 16, 2014 –(PR.com)– MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by the MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell Awards is the only and the largest innovation awards for Time (Telecom, Internet, Media & Edutainment). M’loyal is the leading most comprehensive self-serve Mobile Loyalty Platform deployed across India, Malaysia, Dubai & Singapore by over 120 brands and engaging 40 mn+ consumers on the m’loyal network. M’loyal focuses on creating a strong value proposition for modern retail to capture consumers across all brand touch points, cluster them based on purchase, frequency & product category usage. Once rightly clustered, the platform allows you to send out digital campaigns to specific clusters and track ROI in real time at your POS. M’loyal links directly to the POS of retailers and mines data right at the source to track purchase and repeat by mining data in real time and churning out analytics & insights for one-one consumer marketing. According to Sabina Kamal, COO, MobiQuest, “The platform has evolved and now caters to all aspects of retail consumer engagement, our analytics engine today allows you to dice / slice customers based on demographics, purchase patterns, buying behavior, location, data / time analysis, product category / SKU level & frequency trends. We are continuously innovating to make m’loyal, a defacto standard for Retail Loyalty, Mobile Communication and Retail Analytics.” MobiQuest has created one of its kind Loyalty & Customer...

Mobile enables Consumer behavior tracking

Mobile phone density in India is increasing at a tremendous pace. Out of a total population of 121 Cr, mobile phone access is with 79 Cr people. An interactive device in the hands of every consumer can help create the much needed one-one communication channel. Brands have always wanted to know their consumer. Traditional media allows the brands manager to send out one – many messages. It is dependent on the time and frequency that the media provides for a certain cost. Access to the consumer is restricted to specific locations. Consumer touch points have exploded in the last few years. Our prospect is spending more time on his mobile, social media or surfing the Internet than watching TV or reading newspapers. None of the traditional advertising media provide access to customer information. We have our ads being viewed by million eyes, but we do not know, if they were our relevant target audience. Millions of prospects visit our stores, but we do not have customer data for post visit interaction or to induce repeat purchase. Digital and mobile media are changing the landscape. Mobile provides one-one to interaction with your consumer anytime, anywhere. Capturing consumer mobile number at your point of sale, through your offline advertisement or on social media, give you access to the consumer instantly. New technology of mobile loyalty cards, short codes, QR codes on advertisements, Facebook widgets & hand-held devices today allow you to capture customer details across media. Creating a 360 degree customer acquisition strategy is the first step in knowing your consumer. You need to acquire them to retain & engage them. The...