Mobiquest: The Cartographer of Customer Adhesion

In the mobile age with an ever increasing competition & changing consumer preferences, it has become paramount to retain customers, besides making new ones. This gave dawn to a fresh concept – Mobile Loyalty & Data Analytics – to retain them through discounts, bonus and other offerings that are in tune to their preferences and expectations. In the last decade, consumers were introduced with plastic cards, which they could punch to be rewarded with certain points. But since carrying cards has also become antediluvian, seeing the fortune of the smartphone world, reward apps are now in the market. Yet, most of the apps do not offer the best deals leaving the path with a plethora of others to fill in the gaps. Partnered with over 150 brands in eight sectors, Mobiquest introduced M’loyal in 2010 to provide brands with a platform to capture customers and cluster them based their purchase/buying patterns and send out communication that is much more precise and highly relevant to the consumer. Promoting Staunchness Rewards Established in 2008 by Vineet Narang, Mobiquest offers a consummate spectrum of services for mobile based sales and advertising solutions. M’loyal, being the exclusive offering from the company, avails customers with reward points amassed through purchases consumers make. Accumulated points are assembled in the app and once a certain cap is reached, consumers can redeem the points to purchase from the same brand. On the other hand, it facilitates retailers capture consumer across all channels (social, POS, mobile, Web), clusters consumers based on germane parameters (purchase, frequency, location, time, data, product affinity & more) and utilizes M’loyal’s inbuilt Campaign Manager...

Mloyal manages fan base of Kings XI, Punjab

Mloyal announced its tie-up with Kings XI, Punjab, the IPL team. Mloyal would create, engage and grow the fan community of the team over Internet and Mobile media. Noida, Uttar Pradesh, March 4, 2010 /India PRwire/ — Mloyal, the most comprehensive mobile loyalty platform announced its tie-up with Kings XI, Punjab, the IPL team. Mloyal would create, engage and grow the fan community of the team over Internet and Mobile media. Mloyal has been deployed by 21 brands in the last 12 months and now engages more than 4.5 million retail consumers for these brands. According to CEO, Vineet Narang, “fans are spread across the country and mobile provides the much required reach. Kings XI is an innovative franchise and mloyal would add the much required method and logic behind the fan club management.” Kings XI fans will get a mobile fan card on registration. They can register by a simple SMS or online. Mloyal CRM collates all fan data and provides valuable insights on fan behavior. Fans earn loyalty points for each activity that they do on the site or using their mobile. These points can be redeemed for discounts, merchandise, tickets and player meetings. Fan loyalty is an emerging trend in India. Mloyal would help create an ecosystem between the team, fans and advertising brands to engage with each other, says Sabina Kamal, COO, MobiQuest. Mloyal as a platform is a great combination of CRM at the back-end, loyalty in the front and a suite of mobile engagement tools in the middle. Insights and Analytics comes as part of the platform and with rising fan interest, it...

Now earn Loyalty Points on your mobile

SUMMARYCustomers producing a plastic card at a retail outlet or airline ticket counter are a familiar sight. Most of us carry several plastic cards to get loyalty points accrued to us for rebates or other benefits in future transactions. Customers producing a plastic card at a retail outlet or airline ticket counter are a familiar sight. Most of us carry several plastic cards to get loyalty points accrued to us for rebates or other benefits in future transactions. Maintaining several plastic cards is obviously cumbersome for customers. Even for the retailers, cost of issuing and maintaining these plastic cards is proving to be a headache. All this could be a thing of the past, thanks to the humble mobile phone. A new concept, called mobile loyalty cards, promises to bring much needed relief to the plastic card holders and issuers alike. With the arrival of mobile loyalty cards, customers do not have to go through the pain of carrying different plastic cards with them. Instead, a simple mobile phone could carry the information about different loyalty cards of airlines, hotels and retail outlets. “Mobile loyalty cards rest on a mobile phone. We fill all the details of the customer on to his mobile phone—name, date of birth, phone number, address and even the customer’s picture. Within three minutes, a mobile loyalty card is created and an ID number is allocated to the customer. Thus, the customers need not carry different plastic cards with them,” says Vineet Narang, CEO, MobiQuest. Here’s how the concept works. The loyalty card of the customer lies in her mobile phone only and a unique...

MobiQuest’s M’loyal™ connects 5 Million consumers – TecHorizon

MobiQuest’s M’Loyal connects 5 mn consumers MobiQuest, a leading enterprise mobility solutions company, proudly announced that its flagship mobile loyalty product – M’Loyal has engaged more than 5 million retail consumers across India with their favourite brands. Leading brands like Gini n Jony, VLCC, Forever New, Mochi and many other leading brands have adopted digital and social media to engage consumers. M’Loyal is helping these brands in engaging with their end customers. “Indian retail industry is fast adopting technology to scale up operations and understand the consumer. With mobile penetration increasing every day, mobile phone is an ideal tool for customer acquisition, retention and engagement. Acquiring customer information and tracking purchase behaviour is key to the growth of a retail brand,” Vineet Narang, CEO, MobiQuest said, “M’Loyal, allows brands to build a database of most relevant and visiting customers, tag each customer bill to identify, track and measure customer pulse. We are proud on the fact that today we have crossed 5 Million consumers on M’Loyal platform.” Mobile coupons are an integral part of a mobile loyalty platform. According to Sabina Kamal, COO of MobiQuest, “Coupon redemption figures have seen a huge jump. Some of the brands in our network are seeing 21-24 % redemption rates. The retail brands have realised the potential of this tool so as the end consumers. So we foresee a exponential growth as well.” Digital, mobile and social media converging together is a very strong strategy for consumer mapping and allows the much needed one-one interaction. According to company sources, their upcoming mobile loyalty application is expected to be the most downloaded mobile application in...