MobiQuest’s M’Loyal platform bags award for best Digital & Mobile Marketing Platform in Retail

NEW DELHI, November 27, 2011: MobiQuest, a leading enterprise mobility solutions company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the best Digital & Mobile Marketing Platform in Retail at World Brand Congress / Digital & Mobile Summit in Mumbai.   The award was received by CEO, Vineet Narang, at the World Brand Congress Awards ceremony at Taj Lands End, Mumbai. World brand Congress is the single largest rendezvous of best brains behind some of the world’s most successful and sought after brands. The event had CMOs from around the globe sharing ideas, thoughts and strategies for the new Digital, Social & Mobile Marketing world. M’loyal today has more than 5 million consumers on its network. It is present at more than 10,000 Point of Sale terminals tracking loyalty and redemptions of consumers across leading brands in the country. “Indian retail industry has been operating in a monopolistic world with less competition and not so demanding consumer. The landscape is changing now. With new brands coming in and Indian consumer becoming selective, there is a need to acquire your own customers, know them, track customer behaviour and engage them with relevant offers. ” Vineet Narang, CEO, MobiQuest said, “M’Loyal, allows brands to build a database of most relevant and visiting customers, tag each customer bill to identify, track and measure customer pulse.” According to Sabina Kamal, COO of MobiQuest, “We are enhancing our technology and analytics engine all the time and are honoured to achieve this award. It will motivate our team to do much more innovative stuff in this emerging area of Mobile Loyalty,...

Indian Brands deploy Mobile Loyalty Platform

Increasing activity in the Indian Retail Sector is invoking brands to take note of customer preferences and build their own loyal customer base. Indian consumer is becoming savvy, is conscious about his preferences and is ever more demanding.   Brands are willing to go that extra mile to acquire new customers and to retain, engage their existing customers. Marketers want to know the customer, track customer behavior and manage customer expectations by giving targeted offers. This trend is picking up in the Indian market and more and more brands today want to create and manage their own Loyalty Programs. Innovation is the key in a mass consumer market like India. Consumer spends are on the rise and each brands desires their fair share of the consumer wallet. Consumer wallets can carry only those many plastic loyalty cards. Brands have now opted for Mobile Loyalty Platforms like m’loyal. A mobile loyalty card is quick to create, easy to distribute, does not fill the consumer wallet and avoid all your card creation & back-office management costs. With Mobile phones being in the hands of majority of our buying population, mobile phones can be the best loyalty cards, coupons and customer’s unique identification ID. Leading player in this space, m’loyal today has 53+ brands live on the platform. It has been in existence for 2 years. “We have seen the market change from concept to necessity, says Vineet Narang, CEO MobiQuest. The company owns two leading platforms in the country, m’apps – Last Mile Data Capture Platform using Mobile Devices and m’loyal, Mobile Loyalty Platform. Mobile Loyalty Platform helps you acquire customers...

m’loyal Launches Moible Based Customer Loyalty Platform for Malls

m’loyal, the leading mobile based customer loyalty platform in the country, launched a new version specifically for Malls.   Shopping malls have an increasing need to convert the footfalls into sales for brands. One of the key factors that can increase sales is effective customer retention policy. Well focused and structured customer loyalty program can help achieve the objective. More and more companies are now shifting to mobile platforms for their brand promotion. m’loyal is the most comprehensive mobile loyalty platform and is live with many popular brands. The company has now launched its mall specific version. m’loyal would allow malls to differentiate between a visiting customer and buying customer. It would allow them to create a strong database of customers and use this database to run a lucrative rewards program on purchases. m’loyal provides robust CRM to manage the customer base, manage brand vouchers, run points based loyalty program and constantly engage buying customers to buy more. According to CEO, Vineet Narang, “m’loyal would allow malls to do highly targeted mobile coupon campaigns for brands and run efficient cross promotion campaigns across the mall. Malls can turn this into a highly profitable initiative” “We plan to release the next advanced version of m’loyal in March 2010. The existing features are easy to use and we would be adding some high utility features in the upcoming version”, says Sabina Kamal, COO. The company already have some of the high profiles malls and brands running their customer rewards program on The m’loyal Platform and is targeting 60+ new installations in 2010. About m’loyal:  The m’loyal Platform allows you to create mobile sales force automation solutions like mobile coupons,...

Mobile Loyalty Cards for Shoppers

Plastic cards are a thing of the past. Mobile phone is taking over every aspect of your life. Retailers are now taking customer loyalty to a new level and constant customer engagement is the key focus. Consumers mobile phone can play a huge role in creating a highly interactive and engaging customer loyalty program.   Brands like Taylormade, IFB, Carzonrent, Mochi and malls like Delhi’s Citywalk are moving from the traditional plastic card loyalty programs to m’loyal and issuing mobile loyalty cards to their loyal customers. m’loyal, the leading mobile loyalty platform in the country is changing the way a brand interacts with its family of loyal customers. Gone are the days of filling forms, data entry and long queues for customer registration. Gone are the days of plastic cards, m’loyal registers a customer anywhere, call center, website, kiosk, counter or at the store instantly and the consumer gets a branded Mobile Loyalty Card as her brand identity. This can then be used to earn and burn points. According to CEO, Vineet Narang, “paper flight tickets have disappeared and consumers are now carrying the PNR on their mobile, same is happening with movie tickets and should soon happen to parking tickets. With every potential consumer carrying a mobile phone, it seems to be perfect replacement for a plastic card.” The ease and innovation of m’loyal does not stop here. Brands are now issuing unique mobile vouchers. The old ways of issuing paper based gift vouchers has given way to unique identifiable mobile gift vouchers. Based on spend and consumer purchase history, the system automatically identifies the consumer and sends the relevant voucher. The store system...

No more plastic cards. Mobile Loyalty cards are here!

MobiQuest, Noida based mobile enterprise process automation company launches mobile loyalty cards. You do not need to carry plastic cards any more. Your loyalty card would lie in your phone.   Loyalty cards form large part of marketing budgets of large companies. It takes a huge operation and expense to collect customer information on paper, print plastic cards and distribute to consumers all over the country. MobiLoyalty, a product of MobiQuest eliminates the use of paper and plastic completely for loyalty cards. MobiLoyalty mobile solution would let you capture customer information on a simple common mobile phone, take photo of the customer, get signature on the phone and within 3 minutes create a dynamic photo based customer loyalty or privilege card, which can be transferred to the customer mobile phone instantly. Once transferred, the customer can flash the mobile loyalty card after every transaction and earn points. Customer does not need SMS or GPRS to use his/her loyalty card. Each card would have its own unique ID tagged to the photo and signature for recognition and accrual of points. The card would be generated and points updated in real time. The product also allows GPRS customers to see loyalty points on the card instantly. According to Vineet Narang, CEO, MobiQuest, this is a very innovative product for airlines, hotels and retail companies. Many consumer focused brands do not use loyalty cards today due to huge cost of production, distribution and management, MobiLoyalty can be adopted instantly by any brand and offer loyalty cards to their customers with zero production / distribution costs. Sabina Kamal, COO, MobiQuest says, we are...

MobiQuest gets Award for Sectoral Excellence in Telecom

Enterprise VAS is fast becoming a key focus area for Telecom operators, mobile phone manufacturers and ISVs. Demand from corporate world is increasing as more and more companies realize the benefit of using the ubiquitous mobile phone to automate their field / supply chain operations.   Noida based MobiQuest is a key player in the enterprise mobility segment. The company has strong partnerships with operators, manufacturers. The company with operations in Noida and Bangalore specifically focuses on the enterprise segment for its products. MobiQuest Mobile Technologies was awarded the prestigious Amity Global Leadership Award 2009 on September 19, at the Global Leadership Summit held at Amity, Noida. The award was presented to MobiQuest CEO, Mr. Vineet Narang for Sectoral excellence in Telecom. The company has been a pioneer in enterprise mobility and has 6 mobile automation products in the market and over 50 industry specific mobile solutions. MobiQuest products are highly innovative and have been instrumental in resolving last mile and field force challenges of Retail, Logistics, Pharma, BFSI and Media industries. MobiQuest Co-founders, CEO, Vineet Narang and COO, Sabina Kamal were at the function to receive the award. According to Narang, “innovation has been a key driver at MobiQuest. Our teams are passionate and excited about working in this new domain of enterprise mobility. We have a perfect mix of experience and young talent that keeps us moving. The team has created some path breaking products and we are seeing a wow response from Indian organizations.” About m’loyal:  The m’loyal Platform allows you to create mobile sales force automation solutions like mobile coupons, loyalty card, and advertising and research tools...