Swarnamahal launches ‘Golden Moments’ loyalty program in partnership with Mobiquest

Source Credit (ft.lk) – Swarnamahal CEO Dinesh Fernando, Ben Holdings Chairman Alex Lovell, Ben Holdings Operations Director Paul Kelly, Mobiquest Founder/COO Sabina Kamal, Ben Holdings Chief Strategy Officer Maheshi Anandasiri and Mobiquest National Head CRM Deepika Lakshmi Swarnamahal Jewellers, a Ben Holdings Company, has launched ‘Golden Moments’,one of the first loyalty programslaunched by a Sri Lankan jeweller in partnership with Mobiquest, a leading Mobile Loyalty and Analytics platform company that has provided mobile based loyalty solutions to over 200+ global brands. Golden Moments was launched ceremonially by Ben Holdings Chairman Alex Lovell, Swarnamahal Jewellers Group Director and CEO G.T. Jeyaseelan, Dinesh Fernando along with Mobiquest Founder and COO Sabina Kamal. The first Loyalty customers being registered at the Swarnamahal main branch in Colombo 4. Customers are now welcome to register to the Golden Moments program online via purchase at their store or simply by downloading the loyalty app via their Android or Apple devices. Customer registration is also open at all Swarnamahal outlets island wide.The move from Swarnamahal is part of a holistic brand rejuvenation that is unfolding in the coming months. Ben Holdings Chairman Alex Lovell said: “Swarnamahal is a brand with a strong legacy that has established trust generation after generation. We have been delivering Golden Moments to our customers across 80 years of business. Today customers are looking for an even larger experience with us and with that in mind we have transformed this special moment of purchasing a piece jewellery into a rewarding experience that links us to them across every Golden Moment of their life.”Customers would not only earn Moments with each purchase but...

MobiQuest’s m’loyal™ platform bags award for best Digital & Mobile Marketing Platform in Retail

NEW DELHI, November 27, 2011: MobiQuest, a leading enterprise mobility solutions company, proudly announced that its flagship mobile loyalty platform – M’loyal™ was awarded the best Digital & Mobile Marketing Platform in Retail at World Brand Congress / Digital & Mobile Summit in Mumbai. The award was received by CEO, Vineet Narang, at the World Brand Congress Awards ceremony at Taj Lands End, Mumbai. World brand Congress is the single largest rendezvous of best brains behind some of the world’s most successful and sought after brands. The event had CMOs from around the globe sharing ideas, thoughts and strategies for the new Digital, Social & Mobile Marketing world. M’loyal™ today has more than 5 million consumers on its network. It is present at more than 10,000 Point of Sale terminals tracking loyalty and redemptions of consumers across leading brands in the country. “Indian retail industry has been operating in a monopolistic world with less competition and not so demanding consumer. The landscape is changing now. With new brands coming in and Indian consumer becoming selective, there is a need to acquire your own customers, know them, track customer behaviour and engage them with relevant offers. ” Vineet Narang, CEO, MobiQuest said, “M’loyal™, allows brands to build a database of most relevant and visiting customers, tag each customer bill to identify, track and measure customer pulse.” According to Sabina Kamal, COO of MobiQuest, “We are enhancing our technology and analytics engine all the time and are honoured to achieve this award. It will motivate our team to do much more innovative stuff in this emerging area of Mobile Loyalty, Couponing and Analytics.”...