It is now becoming a norm to pay for leads, customers and referrals from partners, affiliates or aggregators. A customer is referred to our store or online portal by an affiliate and we pay for that lead.
Indian retail industry is going through a sea change. There are new brands coming in, existing brands increasing number of outlets and ever changing consumer is adding to the excitement. With all the visible growth, retention of existing customer is a key challenge for retail companies.
Mobile phone density in India is increasing at a tremendous pace. Out of a total population of 121 Cr, mobile phone access is with 79 Cr people. An interactive device in the hands of every consumer can help create the much needed one-one communication channel.