m’loyal, the leading mobile based customer loyalty platform in the country, launched a new version specifically for Malls.
Shopping malls have an increasing need to convert the footfalls into sales for brands. One of the key factors that can increase sales is effective customer retention policy. Well focused and structured customer loyalty program can help achieve the objective.
More and more companies are now shifting to mobile platforms for their brand promotion. m’loyal is the most comprehensive mobile loyalty platform and is live with many popular brands. The company has now launched its mall specific version.
m’loyal would allow malls to differentiate between a visiting customer and buying customer. It would allow them to create a strong database of customers and use this database to run a lucrative rewards program on purchases.
m’loyal provides robust CRM to manage the customer base, manage brand vouchers, run points based loyalty program and constantly engage buying customers to buy more.
According to CEO, Vineet Narang, “m’loyal would allow malls to do highly targeted mobile coupon campaigns for brands and run efficient cross promotion campaigns across the mall. Malls can turn this into a highly profitable initiative”
“We plan to release the next advanced version of m’loyal in March 2010. The existing features are easy to use and we would be adding some high utility features in the upcoming version”, says Sabina Kamal, COO.
The company already have some of the high profiles malls and brands running their customer rewards program on The m’loyal Platform and is targeting 60+ new installations in 2010.
The m’loyal Platform allows you to create mobile sales force automation solutions like mobile coupons, loyalty card, and advertising and research tools for efficient customer relationship management. It helps improve the efficiency of your sales force..