Mloyal manages fan base of Kings XI, Punjab

Mloyal announced its tie-up with Kings XI, Punjab, the IPL team. Mloyal would create, engage and grow the fan
community of the team over Internet and Mobile media.
Noida, Uttar Pradesh, March 4, 2010 /India PRwire/ — Mloyal, the most comprehensive mobile loyalty platform
announced its tie-up with Kings XI, Punjab, the IPL team. Mloyal would create, engage and grow the fan
community of the team over Internet and Mobile media.
Mloyal has been deployed by 21 brands in the last 12 months and now engages more than 4.5 million retail
consumers for these brands.
According to CEO, Vineet Narang, “fans are spread across the country and mobile provides the much required
reach. Kings XI is an innovative franchise and mloyal would add the much required method and logic behind the
fan club management.”
Kings XI fans will get a mobile fan card on registration. They can register by a simple SMS or online. Mloyal CRM
collates all fan data and provides valuable insights on fan behavior. Fans earn loyalty points for each activity that
they do on the site or using their mobile. These points can be redeemed for discounts, merchandise, tickets and
player meetings.
Fan loyalty is an emerging trend in India. Mloyal would help create an ecosystem between the team, fans and
advertising brands to engage with each other, says Sabina Kamal, COO, MobiQuest.
Mloyal as a platform is a great combination of CRM at the back-end, loyalty in the front and a suite of mobile
engagement tools in the middle. Insights and Analytics comes as part of the platform and with rising fan interest, it
could be a great sports marketing platform going forward.
Notes to Editor
Mobiquest is a mobile Enterprise Platform Company. The company uses the SAAS model to provide the
customers with mobile based enterprise business automation applications. The company has created more than 50
mobile applications across many Industries. Mloyal is one of its products. M’Loyal is the world’s first Mobile Loyalty
Platform that not only replaces the Plastic Card system, it also connects ‘purchases’ with ‘rewards’, allowing you to
recognize your BEST Customers and reward them, ENGAGE with them with the help of Mobile Marketing &
Advertising and M-Coupon Campaign Managers inbuilt in the Platform.
For more information, please contact:
Deepika Laxmi
Business head
(L) 91-120-4533921

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