NEW DELHI — MobiQuest, a leading enterprise mobility solutions company, proudly announced that its flagship mobile loyalty product MLoyal has engaged more than 5 million retail consumers across India with their favourite brands.
Leading brands like Gini n Jony, VLCC, Forever New, Mochi and many other leading brands have adopted digital and social media to engage consumers. MLoyal is helping these brands in engaging with their end customers.
Indian retail industry is fast adopting technology to scale up operations and understand the consumer. With mobile penetration increasing every day, mobile phone is an ideal tool for customer acquisition, retention and engagement. Acquiring customer information and tracking purchase behaviour is key to the growth of a retail brand, Vineet Narang, CEO, MobiQuest said, “MLoyal, allows brands to build a database of most relevant and visiting customers, tag each customer bill to identify, track and measure customer pulse. We are proud on the fact that today we have crossed 5 Million consumers on MLoyal platform.
Mobile coupons are an integral part of a mobile loyalty platform. According to Sabina Kamal, COO of MobiQuest, “Coupon redemption figures have seen a huge jump. Some of the brands in our network are seeing 21-24 % redemption rates. The retail brands have realised the potential of this tool so as the end consumers. So we foresee a exponential growth as well.
Digital, mobile and social media converging together is a very strong strategy for consumer mapping and allows the much needed one-one interaction. According to company sources, their upcoming mobile loyalty application is expected to be the most downloaded mobile application in the coming months.