Paytm has invested in mobile loyalty startup MobiQuest

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Mobile is transforming the way consumers interact with their favorite brands. This shift in consumer behavior led us towards pushing for deeper engagement for our merchant partners.

We are partnering with Mobiquest Mobile Technologies, a Noida-based startup in the mobile loyalty & data analytics space to help our 5 Mn+ merchant partners to engage with their consumers. We will soon enable them to leverage MobiQuest’s data analytics & precision marketing solution called M-loyal to acquire, engage and reward their customers.

Our partner merchants will soon be able to design customized multi-channel loyalty programs which will enable them to retain and engage their consumer base, thereby generating more business.

Source: Paytm Blog, Jul 17