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Paytm invests in mobile loyalty platform MobiQuest

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In its seventh investment in start-ups, Digital commerce and payments company Paytm has invested an undisclosed amount in mobile loyalty and data analytics firm MobiQuest Mobile Technologies.

The move will help the SoftBank and Alibaba-backed Paytm’s merchant partners leverage MobiQuest’s data analytics and precision-marketing solution in acquiring, engaging and rewarding customers.

Paytm seems to be in investment mode as promised by its Founder Vijay Shekhar Sharma, who said in 2015 that his company will invest about $200 million in technology start-ups and pick up 20-24 per cent stake.

Till date, the firm has invested in seven start-ups such as SaaS-based logistics company LogiNext, auto-rickshaw aggregator Jugnoo and offline-to-online discovery platform Little.

Source: ENTRACKR, July 18, 2017