Paytm invests in mobile loyalty start-up MobiQuest
New Delhi, Jul 18 (PTI) Digital payments firm Paytm has invested an undisclosed amount in Noida-based start-up, Mobiquest Mobile Technologies.
The mobile-based loyalty and data analytics firm serves over 200 brands and over 80 million consumers.
“This association will power Paytm partnered merchant network to leverage Mobiquests data analytics and precision marketing solution in acquiring, engaging and rewarding its customers,” Paytm said in a statement.
Using Mobiquests solution, merchants will soon be able to design customised multi-channel loyalty programmes that will enable them to retain and engage with their consumer base and thereby, increase their revenues.
“Over the last year, we have enabled our partnered offline merchants with Paytms QR code based payment solution. In the next phase, we aim to enable them with tools that will help them drive incremental sales and revenues,” Paytm Vice President Sudhanshu Gupta said.
Source: India Today, July 18, 2017