Paytm invests in MobiQuest

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Digital payments firm Paytm has invested an undisclosed amount in Noida-based start-up, Mobiquest Mobile Technologies.

The mobile-based loyalty and data analytics firm serves over 200 brands and over 80 million consumers.

“This association will power Paytm partnered merchant network to leverage Mobiquest’s data analytics and precision marketing solution in acquiring, engaging and rewarding its customers,” Paytm said in a statement.