Paytm invests in MobiQuest

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“In the next phase of growth, we aim to enable our offline partner merchants with tools that will help them drive incremental sales and revenues. Our partnership with MobiQuest will help us offer mobile-based loyalty programs to our partnered merchants,” said Sudhanshu Gupta, vice-president at Paytm. The company will continue to operate as a separate entity post its partnership with Paytm.

“We are excited to partner with Paytm and leverage the huge consumer base of the platform. Our teams are dedicated to the mission of using real-time transaction data to drive meaningful insights for the brands and consistently drive up their marketing ROI,” said Vineet Narang, CEO of MobiQuest.

Source: Techgig